Health Living Well
Corporate governance is a fundamental foundation for achieving sustainable business growth. C.P. Intertrade Co., Ltd. and companies within the Rice Business Transportation and Service of C.P. Group have established a corporate governance system to ensure compliance with Corporate Governance Principles, Business Code of Conduct, ethical policies, and Supplier Code of Conduct in alignment with laws, social norms, and regulations across the value chain. These principles uphold respect for human rights and fair labor practices while emphasizing human capital and leadership development together with active stakeholder engagement to enhance organizational efficiency. Such commitments are essential to strengthening operational excellence and continually building trust in C.P. Intertrade Co., Ltd. and its affiliated companies.
SUPPORTING THE SDGs
SDG 2 Zero Hunger
2.1 Access to food that is nutritious and safe based on international standards
2.2 End all forms of malnutrition
SDG 3 Health and Well-being
3.4 Reduce mortality from non-communicable diseases and support good well-being
3.B Support research, development, and access to affordable essential medicines and vaccines
OPPORTUNITIES AND CHALLENGES
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service intend to develop products and push forward programs to promote health and well-being of consumers, especially products that are the main products in accordance with the guidelines for the health of Thailand and international by using the potential, Company resources and stakeholders to prevent and solve health problems of All groups of people. To support the Sustainable Development Goals, Goals 2 and 3 focus on hunger and promoting health and well-being.
KEY OPERATING RESULTS IN 2023
PRODUCT DEVELOPMENT FOR HEALTH
HEALTH PRODUCT RESEARCH AND DEVELOPMENT CENTER
CP Intertrade is determined to research and develop products to improve consumers’ health and well-being, including continuously introducing new products through research and development that leverage modern food technology and meet international standards. To achieve this, the Group established a food research and development center that supports expert food researchers’ and developers’ creativity and showcases their ability to test new products and emphasizes their determination to research and develop healthy products. Furthermore, different people have different food demands at different ages, and therefore it is necessary to develop food innovations that promote a good quality of life for global consumers. To accomplish this, they use pilot factories to test and develop products that can immediately respond to different market demands.
The Company has developed products for better health and well-being in response to vastly changing consumers’ food consumption trends. Consumers currently consider the benefits and nutrition of food as their top priority. C.P. Intertrade have continuously produced products for better health and well-being at research and development center is in Nakhon Luang District, Phra Nakhon Si Ayutthaya Province.
MANAGEMENT GUIDELINES AND MANAGEMENT OF HEALTH PRODUCT INNOVATION
MANAGEMENT APPROACH
Promoting health and well-being for all people is a common priority for all countries. CP Intertrade views this as an opportunity to develop products and services using our expertise in agribusiness and food, retail and distribution, and pharmaceuticals.
The Group is committed to investing in research and development, operating according to international standards, controlling and monitoring quality throughout the value chain, and promoting understanding of good nutrition for society. We focus on increasing the capacity of our employees (People), developing processes based on international standards (Process), offering products for promote good health and well-being (Product), and promote understanding of health issues (Promotion of Health) by providing product information and initiatives.
RD 43 RICE “ GOOD HEALTH IN EVERY MEAL "
Currently, most consumers Pay more attention to eating. Whether it’s sweet or savory, they tend to choose products that have relatively little sugar. For the health of yourself and those you love.
Chat Lite rice (RD 43) is therefore the answer to the selection problem. Similar to when we order less sweet coffee, Chat Light rice is therefore “light sweet rice” with a glycemic index value. medium rather low Suitable for those who are health conscious and suitable for giving to those you love. Because it is soft rice Less sugar but still delicious, Jasmine style.
THE MOST POPULAR PRODUCT “KHAO TRA CHAT"
Khao Tra Chat (Royal Umbrella) reinforces quality standards. Being a leader in the production and export of Thai rice to the world at “THAIFEX – ANUGA ASIA”, the largest and most comprehensive food and beverage exhibition in Asia organized by the Department of International Trade Promotion (DITP). Ministry of Commerce.
At the Impact Arena Convention Center, Muang Thong Thani, with Mr. Thiti Luchintanon, Chief Operating Officer of CP Intertrade Company Limited, welcoming businesspeople and partners. From abroad such as Senegal, Republic of Cote d’Ivoire (Ivory Coast), Brunei, Darussalam, Saudi Arabia, Iraq, Kuwait, United States, Canada, Belgium, Italy, Spain, United Kingdom, Singapore, Hong Kong, Malaysia, China, Japan and Australia, etc. This is considered another channel for trade negotiations between Thai exporters and buyers from around the world. Increase opportunities for business negotiations and expand the market to present Thai rice products to be known in countries around the world.
“KHAO TRA CHAT” showcases the potential of being a leader in the production and export of Thai rice to the world level. Reinforcing product and service quality standards that consumers around the world are confident in and Always accepted
CASE STUDY
C.P. FOOD FAIR 2023
Charoen Pokphand Group, led by CEO Supachai Chearavanont, Dr. Arch Taolanont, Senior Vice President and senior executives Honored to visit the Khao Tra Chat booth at C.P. FOOD FAIR 2023, a food, beverage and product expo. Charoen Pokphand Group “Show-Watch-Taste Shop“which is organized under the concept “Loy Krathong Festival” on 26 Nov. 2023
Khao Tra Chat joins a booth under the concept "The best of deliciousness in 2 styles" allows consumers to choose the type of jasmine rice they like.
🍚 The first style, New Jasmine Rice, Chat Brand, “Fragrant, soft, sticky all year long” presents the menu Benja Teriyaki Chicken.
🍚 The second style, Chatthong Rice, “Fragrant, soft, beautifully cooked, grainy” offers a menu of shrimp fried rice and Krathongthong cereals.
THAI FARMER RICE, YEAR 5th
Khao Tra Chat and companies in the Charoen Pokphand Group Committed to running a business that grows alongside a sustainable society Continuously with the project “Thai Farmer Rice” Year 5 joins forces with businesses in the Charoen Pokphand Group to help rice farmers. Support farmers who grow jasmine rice through the project. “Thai Farmer Rice” Year 5, quality jasmine rice purchased directly from farmers. Import standard production processes from factories, improve quality and package bags under the brand. “Thai Farmer Rice” is ready to pass on smiles from farmers to every dish.
Distribution channels 7-Eleven, Lotus, Makro bring the potential of their affiliated businesses Produce and distribute Thai farmer rice, size 5 kilograms, price only 189 baht. Which will start selling from January 18th onwards. We would like to invite consumers. Come try the new jasmine rice at the beginning of the season, sourced directly from farmers. Harvest every smile Every word has meaning, creating smiles, happiness and pride for Thai farmers.
Thai rice consumption campaign “THAI CHILDREN EAT THAI FOOD”
Thai rice consumption campaign “Thai children eat Thai rice”. The event was honored by Mr. Udom Srisomsong, Deputy Director-General of the Department of Internal Trade. presided over the ceremony and gave the opening speech, with Mr. Yongyut Phruekmahadamrong, Deputy Managing Director Chat brand rice executive and hold office President of the Thai Rice Bag Operators Association Attended the opening ceremony and participate in award activities Rice cooking contest from the kids Schools that have qualified for the finals Plus Khao Tra Chat also has a special ice cream menu. Made from new fragrant rice, Chat brand Let’s share it with you.
Organized by the Department of Internal Trade in collaboration with the Thai Rice Bag Operators Association on February 19, 2023, on the 4th floor, Zone A, MBK Center Shopping Center.
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HEALTH AND WELL-BEING
SUPPORTING THE SDGs
SDG 3 Good Health and Well-Being
3.4 Reduce mortality from non-communicable diseases and support well-being
SDG 8 Decent Work and Economic Growth
8.8 Protect labor rights and promote safe and secure working environments for all workers, including migrant workers
OPPORTUNITIES AND CHALLENGES
The Company attaches importance to Safety Occupational Health and Environment, It is no less important than product quality. Therefore, every process must be safe. Do not affect the health of employees and does not affect the environment Therefore, there is a process for hazard identification and risk assessment of all activities performed, including when there are new activities or new machines hazards must be identified and assess the risks first every time before starting work In order to know the dangers that will occur along with finding ways to improve and prevent.
KEY OPERATING RESULTS IN 2023
OCCUPATIONAL HEALTH & SAFETY MANAGEMENT DASHBOARD
OCCUPATIONAL HEALTH, SAFETY AND WORK ENVIRONMENT MANAGEMENT
MANAGEMENT APPROACH
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service, Charoen Pokphand Group focuses on and prioritizes work safety by adhering to the care of employees, contractors, visitors. As well as stakeholders in the business as well as the supply chain, the Company has established a policy of safety, occupational health and work environment as a guideline and enhance the safety operations of the organization with guidelines for Do as follows:
- Comply with laws related to safety, occupational health and work environment at the national, local level, customer and agency requirements and comply with international standards.
- The Company pays attention to the prevention of occupational injuries and illnesses. The Company assesses the risks of occupational hazards and takes steps to ensure that the risk prevention and remediation systems are implemented effectively.
- Provide advice and focus on participation of employees and related parties in the area of safety, occupational health. And working environment, as well as developing knowledge, creating awareness that will lead to practice until it is a safety culture
- Support the resources involved in the implementation of the safety, occupational health system. And working environment with adequate and appropriate
- Follow up, review and evaluate the implementation of the safety, occupational health and work environment policies and plans, continually improving and sustainable development.
ZERO ACCIDENT OPERATIONS STRATEGY
TRAIN THE TRAINER FOR FORKIIFT According to Charoen Pokphand Group standards
The company has announced the appointment of a person to test forklift driving operations for the rice business. Transport and services To train and test employees responsible for using forklifts at each factory. which requires training and tested according to the standards of the Charoen Pokphand Group But with such job positions, there is frequent driver turnover. As a result, each factory faces the problem of waiting a long time to send employees to receive training and according to the group’s standards, affecting the opexaminationeration of the factory. Therefore, the above duties have been appointed for training and testing forklift driving of employees at each factory. By following the standard curriculum of the Charoen Pokphand Group.
Therefore, it is necessary to organize this training course. For the assigned person to be in charge of testing the operation of driving a forklift in the rice business. Transportation and services, knowledge, understanding and skills as an instructor Tester for driving forklifts correctly according to Charoen Pokphand Group standards. To continue issuing forklift driving certificates according to Charoen Pokphand Group standards.
DEVELOP SHE ASSESSMENT CRITERIA AND PROCESSES
CPCRT organized training on the criteria and process of SHE assessment before proceeding with the safety, occupational health assessment of all units of the group according to the planned plan. According to the Charoen Pokphand Group, the goal is to support all business groups of the group. There is a healthy working environment. and free from accidents at work Including reducing the risk of occupational disease among employees and the safety of stakeholders. This is considered an important factor for sustainable business development. Through the Office of Sustainability Management Good governance and supervision of compliance with regulations Integrated plant business, rice, transportation and services (CPRCT) Lead by Dr. Sadud Suphanpai, Deputy Managing Director. Therefore, an online training course has been arranged. “SHE efficiency assessment criteria” to prepare the group’s SHE effectiveness assessment committee, as well as 89 related executives and employees.
Such training was honored by Executives and experts from the Compliance Office Charoen Pokphand Group consists of Mr. Anek Buranapakdee, Ms. Kesamanee Suebwong, Ms. Kitti Srirattana, Mr. Boonmee Panyakorn and Ms. Lallana Kanokchaipramote. Be a lecturer giving knowledge about criteria and the SHE assessment process according to the group’s standards. They also joined in exchanging opinions. Advice and answers to questions For the SHE effectiveness evaluation committee of the CPCRT group to apply. To follow up and evaluate all SHE units of the group. Initially, the goal is to complete the assessment within the first half of the year. Then, various data will be analyzed, and plans will be made to improve work to be more efficient.
CPTG SHEEE DAY 2023
Principles and reasons
With the Nakhon Luang Project, an exhibition on safety, occupational health, environment, energy, 5S, and social responsibility has been organized. and organizational sustainability continuously And last year, the format of the event was changed to an activity base. The response was at a very good level. The organizing team therefore organized it in the form of a continuous activity base. To encourage participation of personnel within the project at all levels. and to communicate Bring knowledge as well as creating a thorough understanding of corporate sustainability issues
Objective
- To communicate important issues of corporate sustainability work.
- To encourage personnel in the Metropolitan Project at all levels to participate in activities.
Target
Operational level employees and labor contractors gain knowledge and understanding from attending the activity base at a high level (Questionnaire / QR CODE)
- Participants in the event were at a high level of overall satisfaction with the event (Questionnaire / QR CODE)
- Operational level employees and morning shift contractors Participate in activities not less than 70%
- Department managers and department managers participate as STAFF, organizing activity bases of not less than 90%.
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OCCUPATIONAL HEALTH AND SAFETY
SUPPORTING THE SDGs
SDG 8 Decent Work and Economic Growth
8.2 Achieve higher levels of economic productivity through diversification and innovation
SDG 9 Industry, Innovation and Infrastructure
9.5 Increase research and technological capabilities of industrial sectors
9.B Support domestic technology development and industrial diversification
SDG 17 Partnership for the Goals
17.17 Support effective partnerships
OPPORTUNITIES AND CHALLENGES
The economic challenge of the 4.0 era is rapidly changing consumer demand and direction. World class at C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service Charoen Pokphand Group It needs to be adjusted accordingly. Moreover, the business context places greater emphasis on social and environmental responsibility. Innovation is our priority, and we believe that it will help drive the business forward with sustainability on the basis of rapid change
KEY OPERATING RESULTS IN 2023
INNOVATION MANAGEMENT
MANAGEMENT APPROACH
It is an important strategy and in line with the implementation of the values “innovate”, innovation will result in the organization’s leapfrog change, increase its competitiveness and create sustainable growth and able to deliver value to the stakeholders of the organization continuously. C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service has set directions, objectives, goals and strategies to develop the organization to become an organization of Innovation consists of setting up, policy of innovation, creation of innovation, management of intellectual, as well as creating an innovative organization to drive systematically and continuously develop.
The company focuses on cultivating employee attitudes and subconscious minds to improve Develop and innovate It also encourages employees to grow and progress along with the organization. The company has held a contest every 2 years continuously to share knowledge and exchange experiences for employees in the company. In addition, the company promotes innovation by creating incentives for rewards and has a system for awarding innovator contributions as personal reward points for employees.
CREATING AN INNOVATIVE ORGANIZATION
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service community recognizes the importance of cultivating and creating a positive attitude towards creation, innovation and development create innovation covering 3 areas: economy, technology and society. The company started by focusing on the operations of the operational staff. By focusing on employees to solve problems on-site by themselves, a feedback system (Kaizen Suggestion), and it provides incentives by creating a platform for employees to present their management as they develop and develop into a certain culture. Next, there is a goal for employees to work together, so there is a teamwork set. Using the concept of QCC System allows employees to group together. Solving tougher problems, decisions are made between teams to achieve joint resolution through the CPI Project process, covering optimization, cost reduction and continuous improvement. Then focus on cooperation as “Cross Function” develop into the Innovation System process sent to “CP INNOVATION” of the group. Employees show their potential in the CPI Award performance contest with the aim of recognizing innovators who invented their work and to share. Employees’ knowledge and experience exchange, and works will be developed and upgraded to the Group’s innovation competition.
CASE STUDY
ONE DAY SATISFACTION PROJECT
From the goal of bringing values to action through a One Day Satisfaction Project by initiation Improve their own creativity which gives employees an attitude of accepting change. Satisfied with the present success in just one day and always looking for ways to work in the present. By creating new things, making difficult things easy or do it quickly and with quality to create benefits for oneself outside company or society. However, the business group has encouraged employees to invent projects in 3 forms as follows:
This concept has helped employees develop a more concrete understanding of the Group’s values, and a core part of this Project involves encouraging employees to participate more actively in projects. Afterwards, participating employees receive scores that go towards the criteria for recognizing them as a Group ‘Innovator.’
The One Day Satisfaction Project is now in its third year, and as of year-end 2022, a total of 359 employees participated in 514 work improvement projects. The participating employees also collected scores to become ‘Innovators,’ resulting in a total of 185 ‘Innovators’ from all levels. Likewise, it has enabled employees to adopt a good perspective on improving their own work through new ideas and methods. This is the idea of putting values into practice, which is one of the essential foundations for becoming an innovative organization.
PD Award 2023 Innovations come together
Mr. Prasit Damrongchitanon, Vice Chairman of the Board Integrated plant business, rice, transportation and services Revealed after being the chairman of the award ceremony for the project “PD Award 2023: Innovations come together” that today’s social conditions, economy, technology and consumer behavior are changing rapidly.
Therefore, in order for the organization to be able to adapt to various situations. Integrated plant business, rice, transportation and services Therefore, the Charoen Pokphand Group’s value concept of “Accept change” and “Create new things” to apply in doing business. At the same time, we also organized the PD Award project to encourage employees to learn, create, and continually look for new opportunities. as well as creating innovation within the organization
This year, the project “PD Award 2023 : Innovations come together” comes from the idea of creating innovation together. To encourage employees to work together to translate ideas into actual operations. There were 55 projects that made it to the final round out of more than 400 projects submitted for competition.
The work that received the award consists of 6 works from 3 award categories:
- Outstanding suggestion category, 2 awards: CPP-EN 31 Project, Soi 19 Seed Conditioning Factory (integrated crop business) and broken rice release standards project Wang Daeng Rice Factory (Rice, Transportation and Service Business)
- Cost reduction type and increase the efficiency of 2 outstanding awards: the Trichoderma TG10 project, a strain resistant to pesticides Soil and Fertilizer Quality Assurance Research Center (integrated plant business) and a project to increase the efficiency of the rice husk furnace efficiency of the moisture reduction drying process. Suphanburi Rice Mill (Rice, Transport and Service Business.
- Outstanding Innovation Category: 2 awards: Move Left, Move Right Project, Soi 19 Seed Conditioning Factory (integrated plant business) and the ICP project faster than this. It must be faster. R&D Packaging team (rice, transportation and service business)
“Congratulations to the owners of the six-winning works. At the same time, we would like to praise all the more than 400 projects submitted for this competition. Because it’s more important than the prizes you receive. is the intention and the participation of the team that learns from past mistakes and brings them to improve and invent new work processes to increase work efficiency. In addition to benefiting the organization in terms of reducing costs, saving time, and developing new products, Some knowledge has also been passed on to farmers. and benefits our partners as well,” said Mr. Prasit.
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INNOVATION MANAGEMENT
SUPPORTING THE SDGs
SDG 16 Peace, Justice, and Strong Institutions
16.7 Ensure responsive, inclusive, participatory, and representative decision-making at all levels
SDG 17 Partnerships for the Goals
17.6 Enhance the global partnership for sustainable development
17.7 Encourage and promote effective partnerships
OPPORTUNITIES AND CHALLENGES
Comprehensive stakeholder engagement is at the heart and is incorporated into the strategic development of all companies in C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service to balance corporate operations and stakeholder expectations. Stakeholders. As well as building good relationships with stakeholders by considering the needs of the stakeholders to respond in a manageable way that is important to both the business and the stakeholders.
KEY OPERATING RESULTS IN 2023
STAKEHOLDER PERCEPTION SURVEY
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service centers on maintaining a balance between crediting value and building relationship and trust between all stakeholder groups and the organization. The Group places importance in listening to, engaging and cooperating with all stakeholders while combining and analyzing these issues with relevant external issues to drive positive changes. Furthermore, we have collaborated with world-class partners to enhance our management capacity, apply of appropriate practices, and share of knowledge and resources that create benefit throughout the value chain.
In 2023, C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service has conducted the Stakeholder Perception Survey on sustainability management on all business groups for the first time. The survey results were used to review the organization’s strategy and operations to better align with stakeholders’ interest and expectations as well as increase opportunities for cooperation to create sustainable values.
Stakeholder Perception Survey of Business Groups under C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service 2021 Survey conducted during February – April 2022 with the following survey objectives:
- To assess the quality of intercompany engagement with stakeholders
- To use the survey results to develop strategies for building engagement with the company’s stakeholders to be more in line with expectations
STAKEHOLDER ENGAGEMENT FRAMEWORKS
As a strategic strategy to create meaningful engagement and collaboration with our stakeholders across the value chain, C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service has implemented a stakeholder engagement framework in compliance with the AA1000 Stakeholder Engagement Standard. The framework’s three core concepts are inclusiveness, materiality, and responsiveness.
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service assessed the key stakeholders who are expected to be affected during this reporting period. There are 14 stakeholder groups, the same number as previous year. Furthermore, in order to stimulate meaningful engagement with stakeholders, the Group has created a stakeholder engagement guideline in accordance with the AA1000 standard, which applies to all of our Group’s operations.
In 2023, C.P. Intertrade Co., Ltd. and companies in the Rice business Transportation and Service has commenced the formulation of the 2030 Sustainability Strategy. An in-depth stakeholder engagement survey has been conducted by an external consultant. The scope of the survey covered C.P. Group’s core businesses both in Thaland and overseas. The survey employed methods such as in-depth interviews, discussions with the target audience, and quantitative opinion surveys in order to accurately learn about the needs and key concerns of each stakeholder groups. This has been carried out in addition to the customary process to gather information on stakeholder needs and expectations by the designated authority.
The process of preparing the Sustainability Report for the year 2023 of CP Intertrade Co., Ltd. and companies in the Rice business Transportation and Service, we create stakeholder engagement at the business level by reviewing the issue of hearing from stakeholders from the year 2022 through various mechanisms to examine the issues of sustainable development of the organization and listen to the opinions, suggestions and expectations of different groups so that we understand the common issues that stakeholders share the same opinion. and has been planned to respond to such issues as well as pushing for continuous improvement of operations and to meet the expectations of interested stakeholders and different expectations, the business group therefore creates a channel for stakeholder participation. Through a communication mechanism that facilitates the relationship exchange views the communication frequency of each group will vary according to plans and needs as shown in the following table:
STAKEHOLDER ENGAGEMENT
MEMBERSHIP IN A NATIONAL ORGANIZATION
Mr. Suphachai Chearavanont Chief Executive Officer Charoen Pokphand Group have a sustainable business policy of all companies in the Charoen Pokphand Group and partners of companies in the Group, which means sustainable supply chain management and can be traced back
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service wish to join as a member of the Global Compact Network Association of Thailand It is one way to encourage the company to do more sustainable business. Because members of the association It is imperative to strictly adhere to the 10 international principles of the United Nations Global Compact, consisting of four areas: Human Rights promotion of labor rights protecting the Environment and Anti-Corruption. At the same time, the preparation of a performance report in accordance with 10 international principles, which is one of the important requirements for membership. It will help promote the disclosure of information in the sustainable business of the organization and the expected results of these In addition to having a positive effect on society and the country. This is in line with the Group’s 3 Benefit and Sustainability Strategy 2030 philosophy. It will also help build confidence in customers, partners, investors and employees. as well as reducing risks for both the business group and the group as well.
UN Global Compact Network Thailand
C.P. Intertrade Company Limited, a leading organization by Dr. Sadudee Supanpai, Deputy Managing Director Office of Sustainability Management, Governance and Compliance can share practical experiences that are beneficial and create lasting change for society. To be an inspiration and a good example for other organizations and the wider society in the program “We Shift…World Change” episode SDGs Talk SDGs Goal 1 eradicate all forms of poverty in all areas.
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SUPPORTING THE SDGs
SDG 1 No Poverty
1.2 Reduce poverty by at least 50%
1.4 Equal rights to ownership, basic services, technology, and economic resources
SDG 4 Quality Education
4.4 Increase the number of people with the necessary financial skills
SDG 8 Decent Work and Economic Growth
8.6 Substantially reduce the proportion of youth not in employment, education or training
SDG 10 Reduced Inequalities
10.1 Reduce income inequality
OPPORTUNITIES AND CHALLENGES
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service intend to develop products and push forward programs to promote health and well-being of consumers, especially products that are the main products in accordance with the guidelines for the health of Thailand and international by using the potential, Company resources and stakeholders to prevent and solve health problems of All groups of people. To support the Sustainable Development Goals, Goals 2 and 3 focus on hunger and promoting health and well-being.
KEY OPERATING RESULTS IN 2023
KEY PERFORMANCES 2023
STRATEGIES TO INCREASE SOCIAL VALUE
MANAGEMENT APPROACH
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service Group’s Social Value Creation Strategy has been developed based on the core values that represent our identity, namely gratitude and honesty, the Three-Benefit Principle, the C.P. Excellence Management Approach, and the Sustainable Development Goals according to the 2030 Strategy. Besides these internal factors, the Group has also taken into account community concerns and the United Nation’s Sustainable Development Goals in order to balance between meeting the community’s and society’s needs and the Group’s business growth.
C.P. Intertrade Co., Ltd. and companies in the Rice Business Transportation and Service Group’s Social Value Creation Strategy actively focuses on three keys issues, namely promoting jobs and income for farmers, supporting knowledge and increasing distribution channels for small entrepreneurs, and supporting a better quality of life for vulnerable groups. Furthermore, the CP for Sustainability Project has also been implemented to drive the strategy and encourage the engagement of executives and employees worldwide in harmonizing social activities.
SUPPORTING FARMERS (for a Better Quality of Life)
MANAGEMENT APPROACH
The agricultural sector is still an integral part of the economies of Thailand and many other countries around the world, as it is relevant to the livelihood of many people. Yet, most farmers are still in poverty due to the lack of capital, knowledge, technology, and access to markets. Meanwhile, C.P. Intertrade has the resources and can collaborate with relevant parties in order to improve the farmers’ quality of life, especially to eradicate poverty as part of addressing Goal 1 of the SDGs.
CP Intertrade holistic operations seek to support farmers by developing their skills and enhancing their land management capability. Our operations prioritize programs that can create economic, social, and environmental values and align with the Four-in-One approach comprising the public sector, private sector, financial institutions, and farmers. We also support the legislation of Contract Farming and other integrated projects to ensure self-sufficiency and sustainability for farmers.
PERFORMANCE TO SUPPORT FARMERS TO GROW RICE DURING
SUSTAINABILITY AGRICULTURE
PROMOTE FARMERS TO PLANT
SUPPORT FOR VULNERABLE GROUPS
MANAGEMENT APPROACH
The challenge affecting the world today is the global population. continually increasing Promotion and development of quality of life so that vulnerable populations receive equality in society. Something that should be of great importance to reduce inequality society formed under the concept that ‘Building a strong business foundation must go hand in hand with building a foundation. quality of life of people in society’, thus making the business group Have ideas and awareness of continual support for people in society.
The company believes that the business can grow sustainably. Community and society must develop at the same time, so we recognize the importance of supporting social and community activities. and with awareness of the roles and duties of a good citizen and the philosophy of 3 benefits to the sustainability of the company (to the country, the people and the company).
Therefore, we aim to promote activities that benefit vulnerable groups such as the disabled, the elderly, children, the socially disadvantaged, especially around the areas where the company operates. using knowledge and expertise in making a positive impact on society through a variety of support forms including: Supporting money, giving things, doing volunteer work, including transferring knowledge in various forms. especially about access to nutritious food and comprehensive education. To contribute to building a stable society and beneficial to the overall development of the country.
PROMOTE PEOPLE WITH DISABILITIES "Sharing kindness to the disabled" Royal prosthetic leg unit issued in collaboration with the Prosthetic Leg Foundation
Thailand has a large number of amputees who need prosthetic limbs to have a good quality of life and be able to earn a living and provide for their families with pride. Not a burden to society But the cost of creating prosthetic legs is high. Prosthetics Foundation In Her Royal Highness Princess Srinagarindra Boromarajonani Prosthetic legs can be made at a low price because materials can be substituted for imported prostheses at no charge. Do not choose race or religion (no card required)
Therefore, we see the importance of helping and supporting the Royal Prosthetics Unit for more than 15 years continuously, giving royal rice to support the medical team and prosthetics technicians throughout the period of making prosthetics. And throughout the fiscal year, units will be issued 5 times per year.
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SOCIAL IMPACT AND ECONOMIC CONTRIBUTION